A Top PR Tip from Malaysia Use technology to make a reporter's job easier. by Eng Swee

http://aboutpublicrelations.net/ucswee.htm

A brief touch on the article that had been chosen, it is about how important the Public Relations practitioners’ to be well educate and keep up-date with the current new media technology to ensure the efficiency of the job performance and make the journalists’ work become easier.

This article has grabbed my attention because it reflects the current framework schedule of Malaysian Public Relations. They organize a press conference, giving the press such a written document (hard copy) about what’s going on, what they want the press to take note about their organization. This approach is a common technique and every Public Relations practitioner in Malaysia does their job in this way.

By reading this article, we will know that the Public Relations practitioners in other countries such as Australia, US and else are performing their job beyond our expectation. Based on the writer’s experience in visiting a press conference by the Australian Tourism board, he had surprise because it was his first time receiving a press kit that contain small CD which contain the overall information, TV advertisement, audio files and radio commercials regarding the Australian Tourism Board. By doing this, it will cut the press work time to read through every single paper rather than only open the file in the CD, get through all the file, then make an article or news. It’s easy and save the press times. Other than that, the materials that have been included in the CD are easily being converted to other media such as print to broadcast media, online and audio media immediately.

Our world is changing from day to day, and of course our lifestyle either job structure will be change. As a future Public Relations practitioners to be (for all class mate MC22S5C), please be up-grade and use new media tools to make our task and job become easier.

Summarize by,

Nur Athifah Tatiana Bt Jumahat

2009404282