This is quite an interesting article for me. Well,it seems that nowadays, everyone uses new media and technology in our daily live. Every organization uses new media and technologies in doing their business. In this globalization era, it doesn't mean only IT experts that have to empower the skills of using new media and technologies. I believe that even a clerk need to be good in applying and using the new media and technologies. Of course Public Relations Officer need to of course major in having the skills of an IT experts. In this particular article, even in sports business focusing on football, do also feel the needs and importance of new media and technologies in their business. Organizations have many objectives that they need to accomplish. In this case of Arsenal Football Club, they uses new media and technologies to make sure they can reach their audiences and supporters. At the same time, they use new technologies to approach and satisfy the needs and wants of their audience and supporters. Read this article to know more on how did Arsenal Football Club applying new media and technologies in their organization and business. http://www.ca.com/us/success/collateral.aspx?cid=162836
Auni Mohammed
2009887388
Yup really interesting.espeially it also had somthg to do withh FIFA world cup n of course Sports PR.we shold discuss it further=)kamarul
ReplyDeleteyup i do agree... mostly sport relations are related with website... this is the way the organization or event planner use it for their publicity and published an updated information for their supporters. Thus, pr need to be prepared with the invented of tech in their daily life.
ReplyDeleteI second the motion with mr duas...:)website right now is the main medium to deliver the updated information and create awareness about sport towards public, so its good for the company or sponsorship to increase their image brand...:)
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