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When we talk about new media, the meaning of it is really simple to me. New media refers to the advancement of the technology. This means that we are moving forward from the traditional media to the modern media. Traditional media consist of radio, television, newspaper and magazines. People have grown up with traditional media and they are not ready to put them aside yet. As for myself, I still read news from the newspaper, listen to the latest songs by Lady Gaga on radio and of course watching the reality TV show, Keeping Up with The Kardashians on television and looking on a fashion update through selected magazines. And I bet all of you do the same thing like I did.
Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. Some examples may be the Internet, websites, webcasts, podcasting, RSS, computer multimedia, computer games, CD-ROMS, and DVDs. New media is not television programs, feature films, magazines, books, or paper-based publications unless they contain technologies that enable digital interactivity, such as graphic tags containing web-links.
In this globalization era, new media technology has given us lots of advantages and makes us easy in doing our work. This article stated few of the advantages on new media:
1. As tools become available and practitioners learn to use them to do their jobs better, faster and less expensively. With online media databases and push-button mass mailing, practitioners can single-handedly run a large press campaign today, and this will not change.
2. With shrinking traditional media and rising online communications, such as blogging, and with millions of humans in many cultures venting opinions, monitoring has moved to a core of media relations.
3. In an age of instant messaging and e-mail, practitioners get news stories hours or days earlier from the Web and can respond before the printed version appears. Reporters find web publishing as acceptable as appearance on newsprint, glossy magazine stock or the evening news.
4. With “talk-back” sections in online newspapers and community-generated news, practitioners have more opportunity to speak out but comparatively less credibility
5. Perhaps the most important trend in communications of content is cost. The internet has collapsed the cost of publishing.
As for me, technologies do make our life easier. Everything that we do now is related to the new media. For example, we got frequently updated with new information regarding about classes or anything on facebook from our class rep, Fitri. As I remembered last semester in Editorial Page class with Encik Nizam, all of us has to email our news writing to him.
New media technology is anywhere now. Every organizations or individuals seem to apply this method and make it as normal. Easiest example, do you have an handphone with camera, internet access, 3G and everything? That’s considering as new media technology too. I have one. See, technology makes life easier and faster. No doubt J
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Hetti Dayana Ismail
2009634762
MC 22 5C
good job hetti dayana.
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Absolutely right, we need both of it. Traditional and New. But when it comes to the new media, we should be more courteous and ethical. It was good for PR practitioner and all of media practitioners, no reporters nowadays handle in gathering the data but they just edit it.
ReplyDeleteI second the motions with daus@aflect...future public relations must used and hv a knowledge about the new technology to improve their job. but, right now..most public relations in Malaysia know about new media such as using blog, internet, camera. they just must improve more to become more better...:)
ReplyDeletebut...theres's always a but when we discussing regarding new media. CORE ISSUES: PLAGIARISM.hahaha...im always regretting doing it.tapi kjap jela..lpas tu bwat lagi... ;p
ReplyDeleteadvance technology must equal to the advancement of rationale mind. be responsible....for what you had take into account=)
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