In this article, it tells about how the Communication field now has emerge to a new high technology whereby not only people communicate through the net to receive information but now, this new mediatechnologies is a new way for Public Relations Practitioner to distribute press release about upcoming event. Since now the world is revaluating in a new media technology era, thus for those practitioners and public relations agencies, they must re think on how they should deliver and re format the way of news to its public audience.
New Media technology is now considered the easiest way and fastest way for a public relations practitioner to reach their audience, and because of that New Social Media Press Release was inspired by Tom Foremski from the Silicon Valley Watcher. This new social media press release could be the next generation in delivering news for online distribution and publication such as blogs, social networking sites, RSS Feeds and other more similar mediums. With its fast ability to share news, images, audio, and video widely it is more functional rather than using the traditional press release whereby you would have to use along with hype and also the marketing skills. However through new media press release, a button away explains and focus on relevant pertinent facts and the hyperlinked format will appeal to bloggers and also to online journalist thus giving the public audience information by providing them images, videos, visually oriented content, various multimedia elements that is easily to understand and easily adaptable and re usable.
As the internet now has become a daily routine in everyday’s life, social media press release is believe to be a more faster way of distribution and will receive wider broadcast than the old school public relations. In fact, 50 percent of consumer agreed that having to create a press release online has its own benefits as it also share the content online and as it readily available and easy to access, not only reporters and publics will be interested but also other companies would also have the chance to receive any message directly. Hence, another good side of social media press release is that it also acts as a direct marketing engine whereby, it headlines, title tags, ticker, symbols could be links to other web content such as blogs and other related articles which also helps the company to have a boost in Google, Yahoo and other kind of search engines. Public Relations field will take full advantage by using this tactics of using new social media press to make people notice and it is a savvy for the firm. Hence, the new media press release will also lead people to more examples, templates and also ongoing conversation on any pros and cons.
Ameira Nur Iliany Bt Ibrahim
2009266282
that's great Ameira!...as a PR student, this new media can help us to distribute and create awareness about our event and also save our time and money. This new social media press release could help us to provide good facilities and easy to do our work.. :)
ReplyDeletewith the born of new technology and the merging of new gadget, it makes the PR works became easier..
ReplyDeletemr rozer...pr student also must know the new technology...so, easy for us to study together.especially doing our assignment..:) it also can help us to improve our knowledge...:)
ReplyDeletebut in Malaysia most of people do not really bother to get the press releases except us-PR students-haha=)kamarul
ReplyDeleteIt was a good idea to post a press release online. This style is very useful for the stakeholder of that organization to run together with the updated news of the organizations. It is also helpful for journalist to catch up with the information if they are not able to attend the pc. But nowadays, only pr practitioners are make it as a germane thing.
ReplyDelete