The article: http://fusionbrand.blogs.com/fusionbrand/2005/02/nbsp_nbspnbsp_n.html
The article 7 Habits of Highly Effective Blog PR explains about the effective way of using a blog as a PR. Using blogs in PR is highly important too as it is one of the new way of reaching to the audiences. In the article, it is shown that blogs are powerful too. From the article, “As the mass media descends into semi-irrelevance, blogging is ascending. Blogs have driven US Senator Lott from power, outed a GOP flack who was asking softball questions for Bush during press conferences and working as a gay escort at night, and caused a CNN executive to resign for remarks at an international conference. Even the journalism school at the University of California, Berkeley, now plans to offer a graduate-level course in blogs”. This paragraph shows how powerful blogs are. Blogs are easily reachable as everyone has access to it and it is just a click away.
In this article, it is said that branding executives need to pay attention to blogs. For example, blogs can be used to distribute a company’s story. Blogs also can be used as crisis communications tool. Furthermore, blogs are used to provide insights about a company or a product they are selling. These are incredibly true, as blogs are easily reached by the people. Not only is it reachable locally but internationally as well.
From this article, it is mainly about the rules for highly effective blog PR. There are 7 rules and they are never pitch, personalize, respect a blogger’s time and intelligence, “a blog is not about you, it’s about me”, quality, not quantity, feed the food chain, it’s no longer about the media and keep learning. These 7 habits showed how much bloggers are important for a PR to inform the target audience about the company, product or others. A practitioner now must not only build good relationships with the media but also to bloggers as well. From this article, it can be seen that bloggers are somewhat journalists as they write about something and people can read through the internet.
As the popular saying “It’s not about the quantity, it’s about the quality”, this is true as practitioners must send out their stories that are worth reading and also, that is worth the blogger’s time. Practitioners must need to understand and know how to attract bloggers as now, this is the new way to attract and inform audiences. The traditional media is not everything now as the new way of informing has emerged, practitioners need to grab the opportunity to fully understand and utilize these new technologies like blogging, websites, podcasting and others.
The article 7 Habits of Highly Effective Blog PR explains about the effective way of using a blog as a PR. Using blogs in PR is highly important too as it is one of the new way of reaching to the audiences. In the article, it is shown that blogs are powerful too. From the article, “As the mass media descends into semi-irrelevance, blogging is ascending. Blogs have driven US Senator Lott from power, outed a GOP flack who was asking softball questions for Bush during press conferences and working as a gay escort at night, and caused a CNN executive to resign for remarks at an international conference. Even the journalism school at the University of California, Berkeley, now plans to offer a graduate-level course in blogs”. This paragraph shows how powerful blogs are. Blogs are easily reachable as everyone has access to it and it is just a click away.
In this article, it is said that branding executives need to pay attention to blogs. For example, blogs can be used to distribute a company’s story. Blogs also can be used as crisis communications tool. Furthermore, blogs are used to provide insights about a company or a product they are selling. These are incredibly true, as blogs are easily reached by the people. Not only is it reachable locally but internationally as well.
From this article, it is mainly about the rules for highly effective blog PR. There are 7 rules and they are never pitch, personalize, respect a blogger’s time and intelligence, “a blog is not about you, it’s about me”, quality, not quantity, feed the food chain, it’s no longer about the media and keep learning. These 7 habits showed how much bloggers are important for a PR to inform the target audience about the company, product or others. A practitioner now must not only build good relationships with the media but also to bloggers as well. From this article, it can be seen that bloggers are somewhat journalists as they write about something and people can read through the internet.
As the popular saying “It’s not about the quantity, it’s about the quality”, this is true as practitioners must send out their stories that are worth reading and also, that is worth the blogger’s time. Practitioners must need to understand and know how to attract bloggers as now, this is the new way to attract and inform audiences. The traditional media is not everything now as the new way of informing has emerged, practitioners need to grab the opportunity to fully understand and utilize these new technologies like blogging, websites, podcasting and others.
Aleza Nadia Othman
2009453542
Pr and bloggers need each others. For me bloggers need to be more courteous, this is because it was legal to us to spread out our own opinions but we need to put an ethical in our writing. We need to be careful, never ever break the other heart. Don’t use it to against a policy. Then, they need more than 7 habits.
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