Sunday, August 29, 2010
How Podcasting Works
http://computer.howstuffworks.com/internet/basics/podcasting.htm
We'll be doing podcasts for each of the groups' websites. So I've managed to find an article that I think gives us a clue on what podcast is and how we can do it later on.
Please put up more articles if there are more easier guidelines in creating a podcast.
Xoxo
P/S Don't forget to submit your Analysis of Shell's Corporate Website by 30th August
Web Most Effective Way to Reach Local Audiences Worldwide
Local websites rule while social sites on hold
Choosing Web advertising or social sites marketing? Well, this has been a quite issue especially for marketers around the world. Online marketing is growing rapidly at present, but where should the marketers spend their advertising dollar is the question.
This article is basically regarding on through social media, it is not the most effective way to reach the target audiences. Basically, the whole world perhaps has believed the power of social sites, but not the marketers in United States. They still insist on local web sites to market or advertise. It has been proven by a survey on Tactics Considered Very Effective for Reaching Customers in Local Markets conducted by Harris Interactive. Below is survey on the tactics used by US brand managers;
Websites with local content- 30%
Broadcast (TV and Radio) ads- 28%
Print (include banner) ads- 20%
Local programmes that offer products- 11%
Social media fan pages- 10%
Paid Social media- 7%
Text messages- 3%
From survey above, I can see that the most effective tactic is using websites with local content compared to 10% of social media fan pages or paid social media with 7%. The marketers in United States still hesitate with the ability of social sites actually. The main reason why social sites are not the primary methods in reaching target audiences is the issue on how to measure success. In addition, the premier reason is based on the survey on Obstacles to Overcome When Using Social Media to Reach Existing or Potential Customers in Local Markets whereby it is supported by US brand managers with 48%.
From this, I think there has been a change in direction since the start of social sites marketing even though web advertising is still thought to be an effective advertising or marketing tool in reaching audience worldwide. Michael Lazerow, CEO and Founder of Buddy Media even added that “in order for bands to effectively reach consumers across the globe, they need to heed the traditional marketing/PR maxim of thinking global and acting local.” But, trying to explain social sites is an ongoing affair. There is a need to stay current with today’s new media technologies; web sites or even the social sites. And, as for me, there are many social networking sites that we may able to take advantage of as well if we put our mind to. Most of these cost no money to try, so what are the marketers waiting for?
By
Nur Athiqah Bt Ahmad Dahalal
2009273482
Few of the changes that might be done:
All of your suggestions will be a great pleasure for our class ;p
MunniNasri
A Top PR Tip from Malaysia Use technology to make a reporter's job easier. by Eng Swee
http://aboutpublicrelations.net/ucswee.htm
A brief touch on the article that had been chosen, it is about how important the Public Relations practitioners’ to be well educate and keep up-date with the current new media technology to ensure the efficiency of the job performance and make the journalists’ work become easier.
This article has grabbed my attention because it reflects the current framework schedule of Malaysian Public Relations. They organize a press conference, giving the press such a written document (hard copy) about what’s going on, what they want the press to take note about their organization. This approach is a common technique and every Public Relations practitioner in Malaysia does their job in this way.
By reading this article, we will know that the Public Relations practitioners in other countries such as Australia, US and else are performing their job beyond our expectation. Based on the writer’s experience in visiting a press conference by the Australian Tourism board, he had surprise because it was his first time receiving a press kit that contain small CD which contain the overall information, TV advertisement, audio files and radio commercials regarding the Australian Tourism Board. By doing this, it will cut the press work time to read through every single paper rather than only open the file in the CD, get through all the file, then make an article or news. It’s easy and save the press times. Other than that, the materials that have been included in the CD are easily being converted to other media such as print to broadcast media, online and audio media immediately.
Our world is changing from day to day, and of course our lifestyle either job structure will be change. As a future Public Relations practitioners to be (for all class mate MC22S5C), please be up-grade and use new media tools to make our task and job become easier.
Summarize by,
Nur Athifah Tatiana Bt Jumahat
2009404282
