Starbucks Formula for Social Media Success

Hey people!

The title might sound like it's a math topic but it's not :)

It's actually the strategies that Starbucks uses to gain awareness about the company and its products through social media.

http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/

Enjoy reading it cause I did :)

Asil Ghebllawi (2009267218)

Effective Strategies for Online PR

Retrieved from:

http://www.aboutpublicrelations.net/ucrambeau.htm

According to Dee Rambeau, person who write this articles said that everybody or mostly people around the world have to agree that Internet-enabled nowadays. Networked audiences will force to change their communication industry whether they like or not to get the effective and fastest communication. He had listed the tools for an effective online communications strategy. There are six of them. Before he discuss about the tools, he told us to assume that two keys thing about the strategies. First, all online content publishing and management had been done by the professional and second, all media assets, contacts and contents are stored in the server environment design to suit the needs of the company. The six tools of a strategic online communications strategies are:

1. A Corporate Website - which is the best medium for all external audiences.

2. A Media Room - Place that all information gathered for the audiences and be easier when it link direct to the company website.

3. A Blog - As a supplement and to enhance the website.

4. A Crisis Site - As one-stop resource site for both internal and external audiences when crisis occurs.

5. A Corporate Intranet - A vital tools for internal communications, both in times normalcy and in times of chaos and also allow for dynamic learning, training and presentation.

6. A Client Extranet - The company gives access to secure area for its clients and customers for collaboration among account team members, for managing clients billings and for commerce if so required but protected by password.

By developing an understanding of the use of these tools, PR professional truly can call themselves web-enabled.

By :

Nur Syahida Hamid

2009489348

Online Memo

Dear mc2225c: u re invited to join the event that organized by mc2225b...

 Media relations: How to make it BOOM!
date: 27. September.2010
time: 9.00 am-1.pm
venue: UiTM International Centre (UIC)

Speakers: Datuk Mior Kamarul Shahid ( Chief Executive editor Berita Harian)
              : Mr Dzalman Dato Zainal (Manager Group Corporate Comm)

Miss baby had give us permission to attend that event... attendance will b taken during that event... :)

Thank You...

by, Sharina Azirah Bt Ismail (2009643084)







 

Have you Heard of Napping Mask?

http://www.utusan.com.my/utusan/info.asp?y=2010&dt=0830&pub=Utusan_Malays

ia&sec=Sains_%26_Teknologi&pg=st_01.htm

ok, so first of all i would like to wish everyone Selamat Hari Raya Maaf Zahir dan Batin :) i am not sure whether it is my turn to write but anyhow i would like to share it with you guys what i have found.

i have been browsing information on new media and technology and i have found this new invention invented by our very own local citizen named Muhammad Najibul. He invented a Napping Mask for travelers who loves to travel by air. well, for your information napping mask is not entirely ne

w, other country may have invented it as well but i am sure that none of them invented it specifically for travelling purposes.

A

nyway, this napping mask is

white in co

lour and it covers the whole of your face. Napping Mask is designed to provide comfort to consumers alone to sleep even in public places. It comes with a Headphones to entertain and at the same time prevent the pressure caused by the delay of flight. not only that, there is also Bluetooth! where it is fo

r information on flights can be sent direcly by the control at the airport. on top of all that, alarm systems are also applied to facilitate users to determine their sleep time.

p/s: isnt it cool?! imagine we use

this during break time in

between classes :P

from: suraya mansor 2009265868

Dear Friends........

BACK TO SCHOOL........................:)

20. September.2010 = new media class- website progress
= pr counseling - meeting
= pr campaign - mid term test

Homework: pr campaign report - submit on 27.september.2010


from: sharina@shery...
( ass. class rap+treasure+ new secretary hahhahahaa.....)

Learning in A virtual World-games in education

Sharina Azirah bt Ismail @shery
2009643084

from: http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume43/EducationalFrontiersLearningin/163163

We all wish to live in a world where we could do activities which are not possible in real life. Virtual worlds are engaging, stimulating spaces where students can meet online for normal class activities, including lectures, discussions, case studies, projects, papers, exams, and labs. Classes are a mix of synchronous and asynchronous activity. A virtual world class differs from a traditional course management system, such as Blackboard or Moodle, due to the three-dimensional (3D) graphical setting, the use of avatars to represent the class participants, and the sense of presence that puts the learner within the scene.

You can also meet and date people online. It is an interactive platform to socialize and mingle with people. It includes cool music, refreshing environment and awesome ambiance where you can enjoy yourself. Virtual worlds are created with different purposes. Some of them are dedicated only towards gaming; here people who have the craze for games can experience the joy of three dimensional gaming. On the other hand some virtual worlds are created for a variety of purposes, where you can not only make friends but also socialize.

Avatars are one of the attractive features of virtual world; they give you an identity once you acquire membership to the site. Avatars can be changes from time to time; they can fly, swim, talk, walk and run. There are homes, shopping malls, dancing clubs and gardens created in the virtual so as to keep the participants excited. The world feels like a strange new frontier, populated with a scene (e.g., a landscape), 3D objects (e.g., billboards, boxes, benches), other avatars, and a user interface that would impress science fiction fans. It figuring out how to move, look around, and interact with others is not intuitive for most users.

Overcoming Fear and Uncertainty:The Benefits for Students

Fear and uncertainty are barriers to learning. Some people worry that they are already challenged to learn a host of new concepts while acquiring the desired course competencies. Adding the complexity of a new software tool increases their perception of risk, and they need to see the benefits and how the instructor will manage the risks.

Virtual world learning experiences are fun. Students can create content, using built-in tools to construct their ideas as a form of virtual doodling. These 3D objects and models can express their ideas.

The class experience is lively, engaging, and rich with social networks, interaction, and expression. Students are not passive. Their time spent is productive, allowing the instructor to provide feedback as they draft their ideas and conduct activities.

Moreover, the benefits are include discovering new ways to study, discuss, create, and express the course subject under the supervision and support of the instructor. In virtual worlds, the instructor’s role shifts from being the “sage on the stage” to being the domain expert—the authority who stimulates and supervises exploration while providing structure, guidance, feedback, and assessment.

Virtual Worlds, Enhanced Learning.

The use of virtual worlds expands on the campus-based and online classrooms, enhancing learning experiences. Classes in virtual worlds offer opportunities for visualization, simulation, enhanced social networks, and shared learning experiences. Some people learn best by listening to the course content, others by seeing and visualizing the content in context, and the rest by using a hands-on approach to demonstrate course competencies. In virtual worlds, we can leverage a mix of content and activity to support all learners: auditory, visual, and kinesthetic.

Finally, virtual worlds support these different learning styles and give students opportunities to explore, discover, and express their understanding of the subject. Naturally, the tool’s capabilities do not guarantee a great learning experience. The success of a course depends on effective course design, delivery, and assessment. Course designers, instructors, and IT professionals are challenged to create stimulating content, deliver it reliably, and ensure a stable virtual world learning environment.

Impact of New Media Technology On Society

http://www.asiamedia.ucla.edu/article.asp?parentid=52164

Hey everyone,

Since we are discussing about new media and technologies, I think it is good if you read this article ...The Daily Star "Serajul I. Bhuiyan reviews trends in new media technology and discusses the consequences of technological advances on modern society"

Zac Fitri :p