Communities: Virtual vs. Real

The internet has changed the way people communicate, providing new possibilities for communication. It has enabled an increased connectivity between people by overcoming geographic and social barriers. Communication now occurs through Internet forums such as, email, chat rooms, graphical worlds, discussion groups, and blogs. Now, we can meet someone without seeing their face, knowing their age or gender; people from all over the world can meet in the one place to discuss a topic of interest twenty-four hours, seven day a week. That is by using the virtual communities. The virtual communities is the social aggregations that emerge from the Net when enough people carry on those public discussions (using the Internet) long enough, with sufficient human feeling, to form webs of personal relationships in cyberspace. The mediated communication foundation of virtual communities can be seen to be impacting how communication occurs. Factors of change include: the Internets facilitation of interactivity, immediacy, availability, access and collaboration; the digitalization of technologies; and the convergence of businesses and technologies. With these areas changing, communication is revolutionizing into two-way symmetrical communication never possible before. Although it was been said that the real communities are better, but the uses of virtual communities are now important to the public relations industry, because they provide opportunities that will augment public relation communication efforts. As new communication technologies facilitate the postmodern public sphere, public relation practitioners must be proactive towards the up-take and use of these technologies. Such activities can be seen in progress on a small scale, but not to its full potential. Without understanding the principles of how individuals use the internet and how the internet is affecting the structure of communication, use of the internet will be in vain.

For more information: http://www.sciencemag.org/cgi/content/summary/277/5324/295

By: Yasmeen Syahiera bt Raman (2009829978)

South-South Information Gateway (SSIG)

Introduction The Langkawi International Dialogue (LID) held in July 1999 called for greater effort in promoting a ‘smart partnership’ nation-building vision among the South nations for solidarity, harmony and mutual prosperity. It also called for a greater flow of news and information between and among developing nations. Following that call, Malaysia took upon herself to support this vision by establishing the SOUTH-SOUTH INFORMATION GATEWAY (SSIG) – a depository and exchange centre for information, news and broadcast materials for all South nations. The idea of the information exchange centre was mooted by the former Prime Minister of Malaysia, the Hon. Tun Dr. Mahathir Mohamed, at the 1999 LID and Malaysia undertook to shape the SSIG, its vision, mission and strategies in accordance with the resolution adopted by the 5th Conference of the Ministers of Information of Non-Aligned Countries (COMINAC V) held in Abuja, Nigeria, in 1996. SSIG was established with the aim of promoting the best interests of South nations. It will harness the exchange of information, news and broadcast materials where the South’s perspective will be emphasized. With the setting up of SSIG, it is hoped that it will strengthen solidarity, harmony and mutual prosperity of South nations while cultivating a new communication order that will promote a freer and more balanced flow of information within its fraternity. The establishment of SSIG will serve as a one-stop information centre whereby information on South nations will be made available and presented according to South perspective- a worthy initiative to enable all South nations to be heard and to be visible in the world’s mainstream economy. The rapid pace of globalization demands timely information, an important factor for a competitive edge. It is our hope that the SSIG will provide the catalyst to enhance the sharing of experiences, knowledge and skills in facing the increasing challenges off globalisation.

For more information : http://www.ssig.gov.my/ssig/index.php

by: Zaharatul Mardhiah Azizul - 2009680682

click-click cak

our memories....hope next sem..we can meet together and take more pic....
I love you all......

from: sharina azirah ismail

memo

Dear: mc2225c.....

      Monday: Test  Pr campaign....

      Tuesday: Presentation Financial PR..

     Wednesday: Mid term Special topic...
 
     Just wanna to wish good luck...

     this is our last sem..I will miss all of u...huk..huk....

from: Sharina Azirah Ismail.....

Blogging-It's Good For You

An article from; http://www.scientificamerican.com/article.cfm?id=the-healthy-type

The reason for blogosphere has taken off maybe the self-satisfaction. Besides serving as a stress-coping mechanism, expressive writing produces many psychological benefits. It improves memory and sleeps, boost immune-self activity, and reduces viral load in AIDS patients, and even speeds healing after surgery. As social creatures, human has a range of pain-related behaviors. Blogging about stressful experience might work similarly. The frontal and temporal lobes, which govern speech with no dedicated writing center is hard-wired in the brain. According to a study, some activities in this area could foster the urge to blog. Scientists’ understanding about the neurobiology underlying therapeutic must remain speculative for now. Attempts to image the brain before and after writing have yielded the information because the active region located so deep inside. Imaging studies have shown that the brain lights up differently, before, during and after writing. However, some scientists remain skeptical about the value of such image because they are hard to duplicate and quantify. Whatever the lying causes may be, people coping with cancer diagnoses and other and other serious condition are increasingly seeking and finding relief in the blogosphere.



by;
Nur Suhada Anuar

NEW MEDIA: A NEW MEDIUM IS ESCALATING CRISES?

The purpose of the research is to examine how new media can be used to escalate crisis. Through that also, the researcher come out with the 3 objectives such as how do new media and traditional media differ in covering crises?, How new media act as a platform to escalate a crisis? And how can organizations prepare for crises involving new media? In the research, the researches have been used 4 different case studies like the 2008 Edison Chen sex scandal in Hong Kong; and in the USA, New York Taco Bell-KFC rats infestation crisis in 2007; JetBlue Airways crisis in 2007, and the Kryptonite locks crisis in 2004 as their approach, methodology and design to examine how new media can escalate crisis.

Through the first objective, the researchers have been found that the key difference between new media and traditional media is that of gate keeping, the process by which vast array of potential news messages are winnowed, shaped, and prodded into those few that are actually transmitted by the news media. For example, according to Edison Chen scandal, sensitive parts of the pictures were digitally blocked when they were published in newspapers. News coverage was relatively nuanced as readership was targeted at society on the whole. Another key difference between traditional and new media is that of user interactivity. Traditional media are typically one-way communication and do not allow for much participation. Forums and online discussions are an important part of the internet, which bring people together on a common platform, and help them exchange information. Traditional newspapers are bound by space constraints their online counterparts do not face. This is where online newspapers have come to the fore to provide options for readers to comment discuss and e-mail practically every article.

Base on the second objective, the researchers was found that the internet is the key in escalating the crises. A vital element to the internet is that of diffusion, and people have adapted so well to the internet because it is available almost everywhere today. There are relatively low-entry barriers in gaining access to the internet, and this has made it a very accessible realm for all. The speedy escalation of the crises was also cause by using of multimedia which is the information could be communicated only through text and still images can now be told in different ways on diverse platforms. The people can upload online the video that make it all the people in the world could know about that crisis and actually the four case studies found in the YouTube.

According to the last objective of the research, the researcher stated that the organization needs to harness new media and they have to acknowledge the significance of new media in order to battle threats posed by the same medium. Moreover, the corporate communications practice of the organization itself must be distended to encompass both online and offline functions. One key area is the management of web communications which is primarily through the organization’s web site. Besides that, the researchers emphasizes the 4 stages of new media crisis communication model to help organizations view online crisis management as a holistic process.

http://www.emeraldinsight.com/search.htm?PHPSESSID=28ucpa8f5935eisi5uink0iua6&st1=NEW+MEDIA%3A+A+NEW+MEDIUM+IS+ESCALATING+C&ct=jnl&go=Go

syaza Izza bt Shahrul

2009278292

"Dianna"

"Dianna"

Starbucks Formula for Social Media Success

Hey people!

The title might sound like it's a math topic but it's not :)

It's actually the strategies that Starbucks uses to gain awareness about the company and its products through social media.

http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/

Enjoy reading it cause I did :)

Asil Ghebllawi (2009267218)

Effective Strategies for Online PR

Retrieved from:

http://www.aboutpublicrelations.net/ucrambeau.htm

According to Dee Rambeau, person who write this articles said that everybody or mostly people around the world have to agree that Internet-enabled nowadays. Networked audiences will force to change their communication industry whether they like or not to get the effective and fastest communication. He had listed the tools for an effective online communications strategy. There are six of them. Before he discuss about the tools, he told us to assume that two keys thing about the strategies. First, all online content publishing and management had been done by the professional and second, all media assets, contacts and contents are stored in the server environment design to suit the needs of the company. The six tools of a strategic online communications strategies are:

1. A Corporate Website - which is the best medium for all external audiences.

2. A Media Room - Place that all information gathered for the audiences and be easier when it link direct to the company website.

3. A Blog - As a supplement and to enhance the website.

4. A Crisis Site - As one-stop resource site for both internal and external audiences when crisis occurs.

5. A Corporate Intranet - A vital tools for internal communications, both in times normalcy and in times of chaos and also allow for dynamic learning, training and presentation.

6. A Client Extranet - The company gives access to secure area for its clients and customers for collaboration among account team members, for managing clients billings and for commerce if so required but protected by password.

By developing an understanding of the use of these tools, PR professional truly can call themselves web-enabled.

By :

Nur Syahida Hamid

2009489348

Online Memo

Dear mc2225c: u re invited to join the event that organized by mc2225b...

 Media relations: How to make it BOOM!
date: 27. September.2010
time: 9.00 am-1.pm
venue: UiTM International Centre (UIC)

Speakers: Datuk Mior Kamarul Shahid ( Chief Executive editor Berita Harian)
              : Mr Dzalman Dato Zainal (Manager Group Corporate Comm)

Miss baby had give us permission to attend that event... attendance will b taken during that event... :)

Thank You...

by, Sharina Azirah Bt Ismail (2009643084)







 

Have you Heard of Napping Mask?

http://www.utusan.com.my/utusan/info.asp?y=2010&dt=0830&pub=Utusan_Malays

ia&sec=Sains_%26_Teknologi&pg=st_01.htm

ok, so first of all i would like to wish everyone Selamat Hari Raya Maaf Zahir dan Batin :) i am not sure whether it is my turn to write but anyhow i would like to share it with you guys what i have found.

i have been browsing information on new media and technology and i have found this new invention invented by our very own local citizen named Muhammad Najibul. He invented a Napping Mask for travelers who loves to travel by air. well, for your information napping mask is not entirely ne

w, other country may have invented it as well but i am sure that none of them invented it specifically for travelling purposes.

A

nyway, this napping mask is

white in co

lour and it covers the whole of your face. Napping Mask is designed to provide comfort to consumers alone to sleep even in public places. It comes with a Headphones to entertain and at the same time prevent the pressure caused by the delay of flight. not only that, there is also Bluetooth! where it is fo

r information on flights can be sent direcly by the control at the airport. on top of all that, alarm systems are also applied to facilitate users to determine their sleep time.

p/s: isnt it cool?! imagine we use

this during break time in

between classes :P

from: suraya mansor 2009265868

Dear Friends........

BACK TO SCHOOL........................:)

20. September.2010 = new media class- website progress
= pr counseling - meeting
= pr campaign - mid term test

Homework: pr campaign report - submit on 27.september.2010


from: sharina@shery...
( ass. class rap+treasure+ new secretary hahhahahaa.....)

Learning in A virtual World-games in education

Sharina Azirah bt Ismail @shery
2009643084

from: http://www.educause.edu/EDUCAUSE+Review/EDUCAUSEReviewMagazineVolume43/EducationalFrontiersLearningin/163163

We all wish to live in a world where we could do activities which are not possible in real life. Virtual worlds are engaging, stimulating spaces where students can meet online for normal class activities, including lectures, discussions, case studies, projects, papers, exams, and labs. Classes are a mix of synchronous and asynchronous activity. A virtual world class differs from a traditional course management system, such as Blackboard or Moodle, due to the three-dimensional (3D) graphical setting, the use of avatars to represent the class participants, and the sense of presence that puts the learner within the scene.

You can also meet and date people online. It is an interactive platform to socialize and mingle with people. It includes cool music, refreshing environment and awesome ambiance where you can enjoy yourself. Virtual worlds are created with different purposes. Some of them are dedicated only towards gaming; here people who have the craze for games can experience the joy of three dimensional gaming. On the other hand some virtual worlds are created for a variety of purposes, where you can not only make friends but also socialize.

Avatars are one of the attractive features of virtual world; they give you an identity once you acquire membership to the site. Avatars can be changes from time to time; they can fly, swim, talk, walk and run. There are homes, shopping malls, dancing clubs and gardens created in the virtual so as to keep the participants excited. The world feels like a strange new frontier, populated with a scene (e.g., a landscape), 3D objects (e.g., billboards, boxes, benches), other avatars, and a user interface that would impress science fiction fans. It figuring out how to move, look around, and interact with others is not intuitive for most users.

Overcoming Fear and Uncertainty:The Benefits for Students

Fear and uncertainty are barriers to learning. Some people worry that they are already challenged to learn a host of new concepts while acquiring the desired course competencies. Adding the complexity of a new software tool increases their perception of risk, and they need to see the benefits and how the instructor will manage the risks.

Virtual world learning experiences are fun. Students can create content, using built-in tools to construct their ideas as a form of virtual doodling. These 3D objects and models can express their ideas.

The class experience is lively, engaging, and rich with social networks, interaction, and expression. Students are not passive. Their time spent is productive, allowing the instructor to provide feedback as they draft their ideas and conduct activities.

Moreover, the benefits are include discovering new ways to study, discuss, create, and express the course subject under the supervision and support of the instructor. In virtual worlds, the instructor’s role shifts from being the “sage on the stage” to being the domain expert—the authority who stimulates and supervises exploration while providing structure, guidance, feedback, and assessment.

Virtual Worlds, Enhanced Learning.

The use of virtual worlds expands on the campus-based and online classrooms, enhancing learning experiences. Classes in virtual worlds offer opportunities for visualization, simulation, enhanced social networks, and shared learning experiences. Some people learn best by listening to the course content, others by seeing and visualizing the content in context, and the rest by using a hands-on approach to demonstrate course competencies. In virtual worlds, we can leverage a mix of content and activity to support all learners: auditory, visual, and kinesthetic.

Finally, virtual worlds support these different learning styles and give students opportunities to explore, discover, and express their understanding of the subject. Naturally, the tool’s capabilities do not guarantee a great learning experience. The success of a course depends on effective course design, delivery, and assessment. Course designers, instructors, and IT professionals are challenged to create stimulating content, deliver it reliably, and ensure a stable virtual world learning environment.

Impact of New Media Technology On Society

http://www.asiamedia.ucla.edu/article.asp?parentid=52164

Hey everyone,

Since we are discussing about new media and technologies, I think it is good if you read this article ...The Daily Star "Serajul I. Bhuiyan reviews trends in new media technology and discusses the consequences of technological advances on modern society"

Zac Fitri :p

Facebook, Twitter and Other Social Media Are More Used Than E-mail, Surveys Suggest

Ahha... agreed with this:

"Social networking is now more popular than e-mail"

Retrieved from
http://www.physorg.com/news156451348.html

That's the official word from a new round of Nielsen research, which shows "member communities" such as Twitter and Facebook have overtaken personal e-mail to become the fourth-most-popular way people spend time online (after search, portals and software applications).

While there are plenty of facts and figures to back up the claim, it seems a little like old news. As fast as e-mail is, it's just not immediate enough. Seeing a message pop into an inbox just doesn't compare to receiving a tweet on Twitter or even a comment on Facebook.

And social media is good for you. It forces you to get to the point. We don't read e-mail, we scan it. Why unleash a 1,000-word diatribe when you can sum it up in 140 characters?

And what would a Nigerian scam be without e-mail? "My father was a very wealthy cocoa merchant in Abidjan, the economic capital of Ivory Coast before he was poisoned to death ..." just wouldn't have the same impact posted on a Facebook wall.

E-mail is still king at the office, but we're all embracing social media and other forms of communication. Sometimes, we still actually talk to each other!

ZAC FITRI :P