Huloo :)

Hellloooooooooo.

Don't forget, Miss Anusha nak tengok our websites (in progress punya) on the 30th of August!

Two websites to help us..

1. www.webs.com

2. www.wix.com

Kk, tata and good luck!! :)

Much love <3
Aleza :)

New Media, New Influencers and Implications for the Public Relations Profession

http://www.instituteforpr.org/files/uploads/NewInfluencer.pdf

Summary

Whether we are ready or not, we need to confront the astounding array of new communication channels. This is all about to keep pace with the new changing trend and to be well-equipped public relations practitioners. This is important as we do not want to hear the strategic publics called us ‘laggards’ which simply mean that we are not willing to change when change is needed.

There are three (3) keywords that we need to understand regarding this journal which is the new media that refers to Internet-based social media tools such as the blogs, podcasts, online video and also social networks. Secondly, is about the influencer which refers to the evolving traditional media that need to keep pace to the new style of marketing. And the third keyword is implications towards public relations profession. Take note on that as we are the future Public Relations Practitioners =)

This journal is really fascinating as it discussed about what are the new media implications towards public relations profession. It identifies the influencers of the media, learning how to communicate and create relationship with the changes, the ability of social media to create influences on others and last but not least to understand how it affects us.

The research shows that blogs are the most online tools that organizations used in their campaigns. The tools followed by blogs, online video, social networks, podcasting, photo sharing and others. Social media is also one of interesting research area that being discussed in the journal. It stated that fifty-seven percent of respondents said that social media tools are becoming more valuable to their activities as more customers and influencers use them. That includes Facebook, Myspace, and even Flickrs which certainly are familiar among us.

Another thing inside the journal is about the criteria of a good bloggers. If you decide to be one of them, you should consider about the quality of the blog content, the relativity of the content to your company, web search engine rankings, name recognition, frequency of posting and figure out about it in the full text of the journal. Who knows you may responsible on your company blogs? Certainly this will be so helpful later on. The research also answered few other questions that related to the effectiveness of the new media whereby you can read it in the link that I have already provided above.

In conclusion, social media is rapidly becoming a core channel for disseminating information whereby public relations and corporate communication professionals should make full use of it especially in reaching variety of targeted audiences. For that reason, public relations practitioners should know the potential and relevance of each media as a channel for their company communication. By doing so, it will enhance relationships with key audiences, improve the reputation of their businesses, drive customer awareness of their online activities and to solicit customer comments and feedback.

Mohd Kamarul Ariffin Bin Ismail,

2009 87 3422

Attention People!

Hey you guys

Please bring your lap tops next monday to our New Media class since we're going to further discuss on the group assignment with Miss Anusha.

Oh and please don't forget to submit the Shell Individual assignment on August 30th.

Take care :D

The Cultural Logic of Media Convergence

http://eng1131adaptations.pbworks.com/f/Jenkins,+Henry++-+The+Cultural+Logic+of+Media+Convergence.pd

Summary

Media convergence is more than basically a technological shift. Convergence alters the relationship existing technologies, industries, markets, genres, and audiences. New media technologies have lowered production and distribution cost to expand th range of available delivery channels and enabled consumers to record media content in an effective way. Some of us are feared that media is out of control. But we have gatekeepers that played their roles by make sure media are not going out of control and in the same time concern about the culture.

Now we are entering new media where is media become more powerful. We are using all kinds of new media technologies tools everywhere. For example, we are using cell phones not only for communication. But we also use cell phones to play game, download information from internet, sharing photos and also text messages.

Media convergence also give impact on the way we use media. In student's life, they tend to do their homework and cope with four or five window, scanning the web, lookong for information, chatting with their friends, listening and downloadinf MP3.

Media convergence is more than corporate branding opportunity. It symbolizes a reconfiguration ofmedia power and reform of media visual and economics. In our daily life, we are using internet to share our goals and objectives. Why we are using Facebook in our daly life? It is because we share the same interest, goals and objectives which is looking for old and new friends.

Media companies are learning how to speed up the flow of media content across delivery channels to expand revenue oppurtunities,broaden markets and reinforce viewer commitments. Consumers are learning how to use these different technologies to bring the flow of media more fully under their control to interact with other users.

Media convergence will help to avoid kneejerk or monolithic formulations and to imagine new posible relations with corporate and government interest. Actually media convergence helps government and organization to commnicate and interact with potential prospect and target audience. Media convergnece bring us close to relations with organization or government.

Media convergence also make PR practitioners work effectively and faster. New media technologies help a lot of people in terms of work, time consuming and energy


Prepared by :
Masliza binti Mansor
2009862172

New media technology and youth: Trends in the evolution of new media.

Retrieved from:

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6T80-40RTM34-5&_user=2512477&_coverDate=08%2F31%2F2000&_rdoc=1&_fmt=high&_orig=search&_sort=d&_docanchor=&view=c&_searchStrId=1432522571&_rerunOrigin=scholar.google&_acct=C000027478&_version=1&_urlVersion=0&_userid=2512477&md5=4a754eb736d799cb72519ec9964424f3

An information environment is emerging from the simultaneous, rapid, and interconnected evolution of transmission systems, interfaces, and content quantity, quality, and structure. It will be easy to underestimate the collective impact of the sum of these changes on how young people communicate and absorb information. Ultimately, it will be more important to understand how these technologies will facilitate, amplify, or alter the cognitive processes and/or social behavior of the Internet generation.

The article analyzes the impact of the following trends on media use and cognition among youthful users:

• Information expansion and overload: Accessible networked information will continue to grow at a rapid pace for at least the next 10–20 years.

• Rapid increase in interface diffusion: The number of access points into the Internet is expanding in number, variety, and mobility.

• Evolution toward more embodied computing: Interfaces are evolving to use more of the sensorimotor system to transfer information to and from the user.

• The evolution of more intelligent sensors to interpret use behavior and intentions.

• Evolution toward anthropomorphic agent techniques: Computers are evolving to use more social and interpersonal communication techniques to interact with the user.

There are couples of angel that should be discuss here:

• Trends in technological development

• Trends in the evolution of transmission systems

• The number of access points into cyberspace is expanding in number, density, and mobility

• Information flow is speeding up and expanding on an increasingly diverse range of bit transportation systems

• Trends in the evolution of interface technologies

• Trends in the evolution of social virtual environments

This is the result of the impact:

• Information expansion and overload: Accessible networked information will continue to grow at a nonlinear pace for at least the next 10–20 years.

• Nonlinear increase in interface diffusion: The number of access points into the Internet is increasing nonlinearly in number, variety, and mobility.

• Evolution toward more embodied computing: Interfaces are evolving to use increasingly more of the sensorimotor system to transfer information to and from the user.

• The evolution of more intelligent sensor technologies: Computers are using more sensors to interpret user behavior and intentions.

• Evolution toward anthropomorphic agent techniques: Computers are evolving to use more social and interpersonal communication techniques to interact with the user.

In brief, it will be easy to underestimate the collective impact the sum of these changes has on how young people communicate and absorb information. Since 1990, many popular commentators have consistently underestimated the impact of the Internet. It is important to begin thinking about how these technologies will facilitate, amplify, or alter the cognitive processes and/or the social behavior of the Internet generation.

Summarize by:

Mohd Firdaus Bin Mohd Isa

2009805826

The Future of Media Relations

Retrieved at

http://www.online-pr.com/Holding/Future_of_Media_Relations.PDF

When we talk about new media, the meaning of it is really simple to me. New media refers to the advancement of the technology. This means that we are moving forward from the traditional media to the modern media. Traditional media consist of radio, television, newspaper and magazines. People have grown up with traditional media and they are not ready to put them aside yet. As for myself, I still read news from the newspaper, listen to the latest songs by Lady Gaga on radio and of course watching the reality TV show, Keeping Up with The Kardashians on television and looking on a fashion update through selected magazines. And I bet all of you do the same thing like I did.

Most technologies described as "new media" are digital, often having characteristics of being manipulated, networkable, dense, compressible, interactive and impartial. Some examples may be the Internet, websites, webcasts, podcasting, RSS, computer multimedia, computer games, CD-ROMS, and DVDs. New media is not television programs, feature films, magazines, books, or paper-based publications unless they contain technologies that enable digital interactivity, such as graphic tags containing web-links.

In this globalization era, new media technology has given us lots of advantages and makes us easy in doing our work. This article stated few of the advantages on new media:
1. As tools become available and practitioners learn to use them to do their jobs better, faster and less expensively. With online media databases and push-button mass mailing, practitioners can single-handedly run a large press campaign today, and this will not change.
2. With shrinking traditional media and rising online communications, such as blogging, and with millions of humans in many cultures venting opinions, monitoring has moved to a core of media relations.
3. In an age of instant messaging and e-mail, practitioners get news stories hours or days earlier from the Web and can respond before the printed version appears. Reporters find web publishing as acceptable as appearance on newsprint, glossy magazine stock or the evening news.
4. With “talk-back” sections in online newspapers and community-generated news, practitioners have more opportunity to speak out but comparatively less credibility
5. Perhaps the most important trend in communications of content is cost. The internet has collapsed the cost of publishing.

As for me, technologies do make our life easier. Everything that we do now is related to the new media. For example, we got frequently updated with new information regarding about classes or anything on facebook from our class rep, Fitri. As I remembered last semester in Editorial Page class with Encik Nizam, all of us has to email our news writing to him.
New media technology is anywhere now. Every organizations or individuals seem to apply this method and make it as normal. Easiest example, do you have an handphone with camera, internet access, 3G and everything? That’s considering as new media technology too. I have one. See, technology makes life easier and faster. No doubt J


Summarized by,

Hetti Dayana Ismail
2009634762
MC 22 5C

Jeff Jarvis: Openness and the Internet

Here is an article and a video that states about the openness and opportunities that benefits to those who are in the corporate world, the government or even themselves.

http://www.businessweek.com/managing/content/may2009/ca2009058_754247.htm?chan=careers_special+report+--+social+media+2009_special+report+--+social+media+2009

Transparency is the key and I hope all of you could learn a thing or two from Jarvis who is considered to be a digital media guru in the U.S.